Modern day snail mail? No way! With over 144 billion emails sent every day, email marketing is more powerful than ever. At Dynamic Business, our team can help you segment lists, design email blasts, and launch an engaging email marketing strategy that maximizes open rates and converts leads into real revenue.
The goal is to get your open rate in the low 20s and above. An email campaign open rate of 24% and up is awesome! At Dynamic Business, we can segment your lists and verify email addresses to ensure you’re sending to people who are interested, engaged, and most likely to convert.
This truly depends on your audience and what you’re trying to tell them. We’ve designed promotional emails that are image-based and get right to the point. On the flip side, we’ve built out newsletters that breakdown information blogs and encourage readers to click-through. Contact us to see examples and determine what’s best for your campaigns!
On average, Tuesday and Thursday mornings are the best days of the week to send emails. Speaking generally, we want to target audiences when they’re most likely to check their emails. Windows in the morning and mid-afternoon are the ideal opportunities to send.
The most popular type of A/B testing in email marketing is with the subject and pretext. This is when we send variations of subject lines to different segments of your audience to see which performs best.